Buying and selling products/services online is known as what?

• A. Channels of Distribution
• B. Retailer
• C. Wholesaler
• D. E-Commerce (Place)

Answer: (D)

Online buying and selling is e-commerce, the online channel used to place goods and services in front of customers. In the marketing mix, Place covers how and where customers can obtain a product. E-commerce fits this perfectly because it delivers offerings via the internet—through online shops, marketplaces, and digital delivery—making it possible to buy from anywhere. The other terms describe different ideas: channels of distribution is the overall path a product takes to reach customers, which can be physical or digital; a retailer is a business that sells to customers; a wholesaler sells to retailers rather than directly to consumers.