What is the aim of public relations activities?

• A. Public Relations
• B. Cost Plus Pricing
• C. Channels of Distribution
• D. Marketing

Answer: (A)

Public relations aims to shape how the organisation is viewed by the public and to build goodwill and trust. It does this by managing communication with the media, customers, and other stakeholders, handling publicity, sponsoring events, and managing crises so that the organisation’s image remains positive. The other options relate to different functions: one is about setting prices, another about delivering products, and marketing as a broader set of activities that includes more than just image management. So the best fit is the aim of public relations itself—creating and maintaining a favorable public image and strong stakeholder relationships.