Which term describes gathering existing information from sources such as articles and websites?

• A. Primary (Field) Research
• B. Secondary (Desk) Research
• C. Saturation
• D. Extension Strategies

Answer: (B)

Using information that already exists from articles, websites, and reports is called secondary data collection. This is desk research because you pull together published information from sources rather than gathering new data yourself in the field. This differs from primary research, where you collect new data directly through surveys, interviews, or experiments. Saturation refers to the point in qualitative research when no new insights emerge, not to the act of using existing sources. Extension strategies are about expanding a product or market, not about data collection. So the best term for gathering existing information from sources is secondary (desk) research.