Which term describes selling products at the point of sale to encourage immediate purchase?

• A. Sales Promotion
• B. Public Relations
• C. Marketing
• D. E-Commerce (Place)

Answer: (A)

Selling products at the point of sale to encourage immediate purchase is a sales promotion tactic. These in-store efforts—such as displays, demos, discounts, samples, or limited-time offers—are designed to create urgency and persuade customers to buy right away. Public relations focuses on managing reputation and communications, not driving immediate purchases at the checkout. Marketing is the overall process of identifying and satisfying needs, not just the in-store push to buy now. E-commerce (Place) relates to online channels and distribution, not the in-store impulse buying tactic described. So the term that best fits is sales promotion.