Which term describes the strategy of making a product stand out from competitors due to distinctive features?

• A. Product Differentiation
• B. Brand
• C. Product Range
• D. USP

Answer: (A)

Product differentiation is about making a product stand out from rivals by giving it distinctive features, such as better quality, unique design, extra functions, or improved performance. This approach helps a business attract a specific customer segment, justify a higher price, and build loyalty because customers see clear differences from competing products. The other terms describe different ideas: a brand is the overall image and identity rather than the specific features; a product range is about the breadth of products offered; a USP is a single unique selling point, which is a part of differentiation but the broader strategy to stand out through distinctive features is better captured by product differentiation.