Which term is used for online buying and selling activity?

• A. Channels of Distribution
• B. Wholesaler
• C. Retailer
• D. E-Commerce (Place)

Answer: (D)

Online buying and selling activity is called e-commerce. In the marketing mix, Place is all about how a product gets to customers, including the channels used to distribute it. E-commerce describes distributing through online channels—online shops, marketplaces, apps, and the digital payment and delivery systems that support those transactions. It’s the online form of selling, which is why it’s the best match. The other terms refer to parts of the distribution path or specific middlemen, not the activity of selling online itself.